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Earlier today, Crepaway released a new ad to celebrate them turning 33 years, along with their famous tagline: #ComeAsYouAre.
The ad is exactly what you’d expect from the phrase “Come As You Are,” except it’s taken to a whole other level with some Lebanese taboo-breaking as Crepaway features a same-sex couple for the first time ever in an ad made for a Lebanese company. It’s also just in time before Lebanese LGBT NGOs start a week-long campaign to fight homophobia in the country.
Some people might gullibly think that the two women in question are just best friends and brush it off, but it’s far from the case. The voice over says: “And here’s to never hiding your love-bites,” as two women cuddle by the sea, come sunset time.
I was completely taken off guard by them including such a moment. I never expected a high profile company like Crepaway to go there, but I’m glad they did because it raised the quality of their ad’s message so much more.
The ad itself is as “woke” as that moment which is bound to have some people talking in the next few days: it is inclusive, features all kinds of kinds of Lebanese people you’d encounter on a daily basis, and celebrates all those differences that make each one of us, us.
Crepaway, I salute you for the courage you’ve put forth into making and approving such an ad to be how you represent your message in 2017, as you turn 33.
Check out the ad here:
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Filed under: Lebanon Tagged: Ad, Crepaway, Lebanon, LGBT
